Must A Aspiring Influencer Pal Stop Using People for Content?

One Side: Beth

At times she films me while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a surprise: I might be no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I invest helping her make content.

I appreciate that she has supported me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being filmed, altered, or posted for an audience. I’m not a accessory for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us an opportunity.

I love creating videos. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on social platforms who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of engaging with life: noticing the details, posting them with an viewership that appreciates the art behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to witness exclusive moments that could benefit her career in design too. That isn't blackmail, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see what the work we make together can achieve: an opening. I know not everyone enjoys being on camera, but often unplanned moments is what makes content genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but companions help each other in small ways. My assumption was recording a short video here or there would be fun for Beth. Creativity thrives in partnership, and having my friend around makes projects lively and enjoyable. I never force her to participate in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the dark, looming future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She must to honor Beth’s personal space.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it isn't for everyone. It was kind she has helped her friend professionally, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and make sure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each setting defined limits around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Emily Glover
Emily Glover

Elara is a seasoned sports analyst with over a decade of experience in betting markets and statistical modeling.